NZESL is Australasia’s leading Electronic Shelf Label (ESL) specialist, having supplied, installed, and supported more ESL solutions than any other provider in the region.
With more than 16 years of experience and over 1,000 retail clients across Australasia, we’ve built a reputation for delivering reliable technology, exceptional service, and successful long-term partnerships.
Proudly 100% New Zealand owned and operated, our experienced team supports retailers of all sizes—from independent stores to national chains—providing end-to-end ESL solutions that improve pricing accuracy, streamline operations, and enhance the in-store shopping experience.
From Kaitaia to Invercargill, and everywhere in between, NZESL is the trusted partner helping retailers embrace the future of shelf-edge technology.
NZESL is Sweet 16!
Sixteen years ago, NZESL started with a single office and a small, passionate team. The vision was to transform the New Zealand retail market from slow, inaccurate paper-based pricing into a fast, accurate, world-class digital environment.
Today, we’ve grown to six offices across two countries, completed over 550 installations with more than 6 million labels, and built a team of over 25 incredible people who make it all happen.
This journey wouldn’t have been possible without our dedicated team, supportive clients, and industry partners who have believed in our mission. Thank you for being part of our story.
Here’s to 16 years of innovation, impact, and growth — and an exciting future ahead.
SmartTAG True Four Colour
The most dramatic. beautiful and clear e-paper ever created.
A new generation range of display and electronic shelf label (ESL) designed to engage and communicate using superior resolution graphics and stunning bright colours. Pricer’s unique and scalable infrastructure means longer battery life and greater capacity for changes, updates and use of flash meaning that these are the most highly functional and longest lasting displays and ESLs of their type in the industry.
Unlike all the other ESL suppliers around the world who talk about having 4 Colour ESL’s, show fancy videos, and send out glossy brochures, we don’t just talk about 4 colour PRICER is manufacturing 4 Colour ESL’s NOW, we have them in stock and are already installing them.
At NZESL – We walk the talk!
Built to Last
Our ESLs are built for retail, but some environments demand an extra level of protection.
To help labels withstand the toughest conditions, we’ve developed a range of new protective solutions designed to reduce damage from trolley impacts, forklift contact, and everyday wear and tear.
Built to last, easy to install, and designed to keep your labels looking and performing their best. Stay tuned as we showcase the latest additions to our protection range.
Our Solutions
Our electronic shelf labelling solutions helps you to save time with automatic price updates. We’re more cost-efficient than paper, and improve our customers’ experience with accurate, reliable pricing.
Our point of difference
Our Customers
Our live clients